Hello lovely Veda House readers. I wanted to thank all of you for your kind words about the wedding details I’ve been sharing. I’m glad you are enjoying them as much as I am creating everything.
I wanted to stop by today to talk about a freelance topic that has been on the top of my mind for some time now, basically since I took the leap into full time freelance last April. (wow, it’s almost been a year!) The topic of interest is about “telling my story” and how I should share that story in a successful way. I do know you want to tell your story in a way that is 100% authentic to YOU and in a way that you also enjoy doing so. Lastly, your story needs to be able to connect with people in an impactful way in order for it to be a successful “business”. I’ve struggled with defining what makes my brand truly authentic, but I feel I might finally be finding a place in the freelance world. Lots of fine-tuning needs to be done.
To build on the topic, Megan Gilger got my gears turning again when I listed to her Circles Conference talk. If you know Megan, you’ll know that she is fearlessly attacking her dreams to work with clients who want to take a wild measure (also the name of her company, Wild Measure). In her talk, Megan mention how telling her story has been the biggest component in her growing business. She also says that the way she tells her story has evolved over the years, and today has transformed into a more authentic version. Today she posts frequently about her day-to-day life, adventures she goes on, and challenges she overcomes. Her clients are now connecting with HER and not necessarily the work she produced a year ago. The official “portfolio” doesn’t seem to have as much weight anymore, but her storytelling is a super powerful tool to gaining new clients.
Megan says, “People connect to your story. Your story is valuable. If they hire you, it’s because they TRUST you. Being trusted is incredibly powerful and creatively freeing.”
I agree with Megan wholeheartedly. I believe that if someone is hiring me, there is a reason why. I hope they are hiring me because they’ve connected with ME or MY story in some way that inspired them to create a new jewelry, take their brand to a new level, or even start a blog to share their story. I also hope that they trust me to shape their brand in the best possible way.
So how important is the traditional “portfolio” in todays online/blogger/freelancer world? Have blogs and other social sharing platforms become a the new way to connect with creatives? Are people searching for their next designer based on WHO the designer is or is it still the body of work that does the talking? I think it’s different for everyone, but for Veda House I’ve noticed that the more authentic my story is…the more original my content is…the more ME I am…the better.
I’d love to hear your thoughts on the topic. Have you found a unique way to share your story that people are connecting to?