If you are a well seasoned freelancer or a creative venturing into this work, you’ll know (or soon know) the important of retainer clients. I was fully unaware of this genius idea until a retainer client came along my path and wanted to work with me. Essentially all this means is that you are a clients go-to when they need help with any creative needs. In my case, my retainer client contracted me to work a certain amount of hours each week for them and each week’s deliverables would change a little bit. If you connect the dots, this means that the client likes you enough to have you on speed dial AND that you’ll have guaranteed work (and money) coming in the door.
Here’s what I’ve learned about retainer clients so far (always still learning)