Hi guys! Wanted to start another freelance discussion on the blog today. Needing help from the peanut gallery! What would you say if someone asked you…”If your brand was an animal, what would it be?” Confused? haha
I’ve never formally handed out questionnaires to my new clients, but I’ve got a growing interest in creating a more formal process of gathering the who’s and what’s about my client, but in a really unique and unexpected way. Usually how I handle these things is I ask little questions throughout the entire design process, like “so what colors are you most drawn to” or “what brands are major inspiration to you?”. These questions are obviously helpful, but I have this gut feeling that I could know my clients on an even deeper basis by asking the RIGHT questions.
With that said, I’m creating a questionnaire to hand out to my new clients. It’s going to be a simple form (5-10 questions) that gives them the opportunity to think about themselves and their brand in a new way. Keep reading after the jump!