1. Lesson Learned: Saving time with Streamlined Blogging

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    Example Blog Post Visual


    To be shared on Facebook/Pinterst                             /                              to be shared on Instagram/Twitter

    Feeling the pressure to constantly produce valuable, one-of-a kind content for your blog? I know I am. It’s pretty darn time consuming and when your job title isn’t solely “blogger”, the pressure to keep up can sometimes be debilitating. For me, I use blogging as a way to connect with other creatives and to gain exposure to new clients interested in the work I’m sharing. Blogging is a vital piece of my business.

    I’ve discovered a few ways to streamline sharing content no social media. These days, blogging means more than pushing publish in your blogging platform. If you’re doing it “right” (read: thoroughly) it means, sharing that finished post of Facebook, Instagram, Twitter, Pinterest, etc, etc….and do so in a way that isn’t just spamming the same content on all platforms. Whew!! A few tips below.

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    1. Photograph Wisely
    If you’re taking photos for a blog post, be sure to take a few additional shots at different/unique angles so you can tell the same story in a new way. Each platform you share on should ideally have a new visual to represent the story you’re telling. See the photos in this post as an example.

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  2. Ask Me Anything

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    Hi There lovely readers. As time goes by, I’ve been wanting to compile all your questions into one post and share a few answers. I’ve started a good list of questions that have already come through my inbox and will be answering them soon. Some of the more business related questions might make their way into a full blog post so I can ramble a little bit more.. If there is anything you’ve ever wanted to ask me or inquire about, leave a comment for me. I don’t typically touch on a lot of personal aspects of my life, but everything is fair game as long as you play nice ;)

    A few questions that have already come in….How did you get your start? Did you go to school for design? What camera do you use and how do you edit your photos? What design services do you offer? How do you go about setting your daily schedule? How do you set a minimum hour working agreement with your retainer clients? How do you make freelancing work from a money/income standpoint?

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    Look forward to hearing your questions and providing some answers.

    What do you want to know?

  3. Finding a Workflow Balance & How Retainer clients can help

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    Finding a balance…seems to be the ultimate challenge in life, right? Balance to me has never been about finding “the answer” to the problem, but rather learning how to juggle this and that in a manner that seems somewhat successful. Haha. I’ve also realize that what feels balanced right now can easily feel out of whack a week later. That constant adjusting is actually a really smart thing to do and it’s also important to know that you’re never going to figure “it” out fully. Knowing that is actually really reassuring. We’re all juggling.

    I’m a huge planner and someone who likes to have a say in how things are going to take shape. I know that’s silly because I can’t control the universe, but I sure do try. The beauty and the beast of freelance/consultant work is that you have to live in a world with very little to no certainty or set path. That uncertainty will constantly be swirling around the timeline of your next paycheck, who going to hire you, and how your going to evolve your brand over time. That uncertainty is also the guide to many unexpected awesomeness.

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  4. Recent Work: Web Re-Design for Design For Mankind (minikind)

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    Hi Friends! Let’s chat a little bit about website redesigns shall we. As a freelancer, a website redesign/overhaul/cleanup is a pretty common inquiry that lands in my inbox. Thankfully, a re-design is one of my favorite design projects to take on, so I’m more than excited to share this particular one with you.

    Design For Mankind and it’s counterpart, Design for Minikind is an online brand blog run by gal pal Erin Loechner. I see Erin as a blogging legend of sorts and have been an avid reader for the past 5-ish years. I remember stumbling upon her work in design school and watching her brand evolve to include more written essays and parents documentations has been so fun to see. A few months ago, Erin came to me with a mission to combine both her websites (Design for Manking & Design for Minikind) into one platform that would allow her brand to grow as it needs. She planned to shift her blogging topics slightly and document parenting in a way that doesn’t expose her personal parenting adventures with her daughter. I totally respect that about Erin. You just know when you need a change.

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  5. Recent Work: The Citizenry Launches Collection Two – Uganda!

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    Hi guys! I’ve got a little work update for you today. My client The Citizenry launched their second collection today and I couldn’t be more excited to share. (Collection Two – Uganda). If you’ve been following along with Veda House, you’ll know I’ve been working alongside the lovely gals of The Citizenry to help them bring each collection to life. We work together on all printed design materials, website updates, continued email newsletters, and my most favorite…product styling and photography.

    Collection Two comes all the way from Uganda and is a collaboration with Rose & Fitzgerald. The two brands have teamed up to bring the best of the best from Uganda. Hand carved wooden planters, desk accessories, and meticulously crafted serving trays are a few of the pieces. Also, if your a de-clutter freak like myself, you’re going to LOVE the large selection of hand woven baskets made by some very talented ladies in Uganda.

    I hope you stop by the shop today to see what we’ve been up to. Lots of heart and soul goes into bringing each collection to the masses and we are very proud of this growing brand baby. If you’re looking for gifts for the holidays, I’d totally recommend the wooden planters or the set of horn tumblers – BEAUTIFUL.

    Lastly, The Citizenry blog has also been growing and features lots of little behind-the-scene stories about how the collections are made as well as a few travel stories. Check it out!

    ( Shop Collection Two, Read Blog )

  6. Lesson Learned: Valuable Resources for Freelancers

    23 Comments

    Hi guys. Are you dragging yourself out of bed today, just I like I am? Man, Mondays are hard! I thought I’d start this week off my sharing some recent resources that have been helping me out as I figure out this world of full time freelance. It’s been 1.5 years and yup…still figuring it out.

    BOOKS: The first life changing resource was suggested to me by the lovely Jessica Comingore. During one of our online chat sessions we got to talking about the always brought up topic, also known as pricing and proving your worth as a designer. We got to talking about specifics when it comes to pricing certain aspects of the work we did and she suggested I get my hands on the Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines. I don’t know how this book slipped through my fingers, but it’s got concrete numbers you can use as a reference when pricing your services. It also has example invoice forms, contract, etc…all very useful! You can buy it on Amazon, here.

    TIME MANAGEMENT TOOLS: A few weeks ago, I reached out to a graphic designer Facebook group I’m a part of and inquired about the best online tool for keeping track of where your time goes throughout the day. I wanted to be able to log hours per client, per project and then see everything beautifully represented in a  graph at the end of the week. I know I was asking for a lot, but found my answer in the free app called Toggl. The interface is nicely designed, it’s easy to use, and it also comes in a desktop and mobile version so you can track your time no matter where you’re working. Others that were suggested to me were RescueTime, and the StayFocused Chrome Plugin.

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  7. Saying “Yes” to Interviews – Helpful tips for those just starting out

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    “You are a true renaissance woman, skilled in all the visually artistic endeavors required for modern successful branding. How did you get here? Did it start with a crayon, a camera, a computer? What sparked you?” -Abby of JORD Watches

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    That was by far one of my favorite questions I’ve answered in a handful of recent interviews. During the last month or so, I’ve challenged myself to say “yes” to any interview that was presented to me. I’m not one who likes being the center of attention, but it’s been an amazing experience and it got me thinking inward a bit. I’ve been able to connect with so many like-minded creatives and companies that I wouldn’t have otherwise. I also loved the variety of questions asked and loved when a question caught me off guard. If you’re interested and following along, you can stop by all the interviews via the links below. Thank you to all the gals/companies who hosted me on their space.

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    1. Abby over at JORD Wooden Watches asks, “Where do you think companies miss the mark when branding their new products” and “what do you waste time doing?” Read Full Interview

    2. Francesca of Freja Daily asks, “What is the secret to standing out in the blog world” and inquired about my design process. Read Full Interview

    3. Shared my thoughts on the “side hustle” over on the Holly Marie Design blog. Read Full Writeup

    4. A few tips/suggestions about diving into the world of freelance as well as a glimpse into my daily routine.
    Full interview on Hunting Louise

    5. Embracing vulnerability on Organized Creatives Fear Confession series and talked about my fear of torrential downpours (the creative kind). Read Full Essay

     

  8. Feedly Collection Sharing & A Pinterest Re-Vamp

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    It seems like sharing what’s currently inspiring you is an ongoing hot topic in the blog and freelance world. Most of us probably start our mornings with a few solid minutes of finger scrolling through our favorite sites before we jump into the tasks of the day.  For me, I start my mornings with a cup of french press coffee, my iPad (sometimes my laptop if I’m feeling ambitious) and my two favorite sidekicks – Pinterest & Feedly blog RSS.

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  9. What Blogging means to me.

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    My relationship with blogging and the co-existing job title that comes with the act of blogging has been one of love and hate. Usually I’m floating somewhere in between love and hate, fumbling around in a state of “meh”. When I’m super inspired and have lots to say, blogging is the easiest job on the planet. Most days, the words are hard to write and I end up sharing a rambling post about a pretty corner of my home. Is this the kind of blogger I want to be known for? Do I even want to be known as a “blogger?”

    This space has been a bit quite all summer long. The ideas weren’t flowing and I didn’t want to force a post just for the sake of posting. During my much-needed break, I found myself questioning what blogging meant to me and my growing business and how I’d eventually ease back into sharing. I realized a few things…

    1. Thank you, thank you: Blogging is essentially the key element that propelled me into the life of full-time freelance and I’ll be forever grateful. Without blogging, my social network (all of you loyal readers) would not be as phenomenal as it is, my confidence in my skill sets would just be so-so, and my first paying clients would have never found me. Because of this reason along, I owe it to this little blog to keep going.

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  10. Recent Work: Interview w. The Citizenry

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    VedaHouse_Interview_With_TheCitizenry_1

    Today I’ve got some more fun things to share with you! Last fall (almost a year ago now!) I started working with The Citizenry. The lovely duo, Rachel Bentley and Carly Nance launched Collection One about a month ago and we’ve been jumping with joy as the word gets out about these beautiful products. The three of us really “hit it off” before the design process started and our friendship just continues to grow as we jump all the hurdles of starting a new brand. I’m beyond thankful they have brought me along for the ride.

    Now that Collection One (from Peru & Argentina) is now officially LIVE and out in the world, I’ve wanted to sit down (interview style) with the girls and reminisce about the ups and downs of the development and design process. It’s been a learning experience for the whole crew and I’ve really enjoyed looking back through the past year.

     

    Let’s dive in, shall we? (more…)