Brand Design Photography & Styling Clarity Consulting

Outside the crop

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Recently, I’ve been incredibly inspired and intrigued by what goes on behind the scenes of photoshoots. I know from personal experience, that photoshoots tend to be a messy job with lots of moving parts and not so pretty processes. People usually only see the final product, but I find the beauty to be in how you get to the final product. Over the past couple weeks, I’ve been collecting a few “case studies” that show what happens outside the crop.

I’m kind of obsessed with finding these images online, so there will probably be more of to come 🙂

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Veda House on Design Sponge


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“ There is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.”

-Martha Graham

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Back in 2010, when Veda House first started, Design Sponge was my go-to source of inspiration (along with Apartment Therapy, Design for Mankind and Bleubird). I didn’t read many blogs and visited Design Sponge daily, admiring what Grace was doing from afar. Jump forward many years later and DS continues to be among my daily reads, with favorite columns being Life & Business and the ever iconic Before & After. If you’re a Veda House reader, you’ll also know that the Design Sponge Podcast (After the Jump) has some REALLY amazing content.

When Life & Business column writer Sabrina Smelko (Hands & Hustle) contacted me asking if I’d be interested in sharing some small business/freelance advice with DS readers, I was ALL IN. I fan girled for a moment, jumped up and down….skipped a little and was giddy for the next few days. Design Sponge wanted to hear from me??? Waaaa??

I thought I’d share a link to the feature here on the blog today, more or less just to document this moment in time for my own personal reasons. If you don’t read Design Sponge, head on over and jump down the internet rabbit hole of awesome. Renovating and doing a good design in your home is the best thing you can do before selling it, this will help you to increase the price of it, and sell it faster, for that you can See article to find more about what you need to know and a lot of options, and you choose the best for you .

A huge thanks to Grace Bonney, Sabrina Smelko and the Design Sponge team for including me alongside some really talented and extremely inspiring small businesses and artists.

Read the interview here –>

In Collaboration w/ Penney + Bennett




I’m so excited to share a recent collaboration with you. I’ve teamed up with New Zealand based brand, Penney + Bennett. When these pillow cases arrived in the mail a few weeks back I was completely blown away by the brands attention to detail, craftsmanship, packaging, and high quality materials that make up each case. So stunning. I was truly giddy.

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“Using only the highest quality natural cloth sourced internationally, the silks are hand picked and the linen is woven and dyed specifically for Penney + Bennett. The fabrics are the base for experimental prints consisting of a range of traditional painting, drawing, photography and digital techniques.”

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My love for black & white runs deep, so I chose to style two Penney + Bennett classics – the Zinc Linen Large Cushion (in White) and the White Thatch Pillowcase (now sold in silk & comes in black). I think the large plan white cushions are my favorite. I love how they complemented everything in our bedroom and were both subtle, but added visual interest and texture. Wahoo…our bedroom is finally starting to feel grown up.

This post is a collaboration between Veda House & Penney + Bennett. Thank you P+B for helping me move one step closer to a “grown up” bedroom!

(shop Penney + Bennett) 

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