1. Recent Work: Branding for The Design Confidential


    Hello fellow VH readers. I’m excited to share with you a new branding project that I recently wrapped up. I was contacted by Rayan of The Design Confidential ( A DIY/ furniture brand)and she was in need of a complete brand overhaul…the whole deal – new logo, new website, style guide, business cards, media kit. So we’re slowly chipping away at all the details of her new brand image.

    The project started with gathering a lot of inspiration images, both her and I. As a result we selected our most favorite influences and turned them into a guiding moodboard.  From there we nailed down fonts, color palettes and patterns that we wanted to incorporate. Next was the first and second rounds of logo designs, ultimately landing on a primary logo and secondary logo design. We also established ways in which the logo would be incorporated into imagery and how it might be used on her website.

    We’re currently knee deep in The Design Confidential website redesign. The website uses unique user profile technology where people can upload design plans and photos of their finished projects. The site is also a hub for DIY/home inspiration as well as a forum to talk with like minded makers. I’m pretty excited to see the launch. Designs are off to a developer in a matter of day!

    If you are interested in working with me, please stop by my about page  and portfolio to see if we’d make a good fit. If so, please don’t hesitate to reach out!

    1. Angel Y. says:

      I can’t wait to see how the website turns out. It sounds like such a fun, unique concept. Your moodboard was spot on. The branding looks great Cassie!

    2. Laura says:

      Really beautiful work! I love the soft colors and the textures. Can’t wait to see their new site as well. Thanks for sharing!

    3. alicia says:

      Awesome! Loving the textures and simplicity of the type. Design-boner :p

    4. kelly ann says:

      You’re killin’ it, girl! Nicely done, I love this.

    5. Kate says:

      I love hearing about the design process when working with a client. It is nice to see how it’s done by other people!

      (I’m currently running a giveaway for some gorgeous jewelry, if you’re interested.)

    6. I love how all of this seems to be so natural for you. It looks like everything was an evidence, and I guess that how you recognize a good branding ;)

    7. […] overhaul started with creating a few moodboards to nail down our direction. Next we moved onto logo creation and a mini branded photoshoot. After that, we designed (and eventually developed) a brand new […]

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