Hello fellow VH readers. I’m excited to share with you a new branding project that I recently wrapped up. I was contacted by Rayan of The Design Confidential ( A DIY/ furniture brand)and she was in need of a complete brand overhaul…the whole deal – new logo, new website, style guide, business cards, media kit. So we’re slowly chipping away at all the details of her new brand image.
The project started with gathering a lot of inspiration images, both her and I. As a result we selected our most favorite influences and turned them into a guiding moodboard. From there we nailed down fonts, color palettes and patterns that we wanted to incorporate. Next was the first and second rounds of logo designs, ultimately landing on a primary logo and secondary logo design. We also established ways in which the logo would be incorporated into imagery and how it might be used on her website.
We’re currently knee deep in The Design Confidential website redesign. The website uses unique user profile technology where people can upload design plans and photos of their finished projects. The site is also a hub for DIY/home inspiration as well as a forum to talk with like minded makers. I’m pretty excited to see the launch. Designs are off to a developer in a matter of day!