Hey guys. If you have 5-10 minutes, I’ve got a really thought provoking podcast for you today. Tim Leberecht talks about how brands try to tightly control their reputation, but he presents the idea that maybe losing some control could be extremely useful for building your brand reputation. The whole 5 min is jam-packed with examples of WHY this might work, but it got me thinking
Podcast Takeaways: (questions I’m now asking myself)
- Is your brand what other people say about you when you are not in the room?
- Should I give my clients and blog readers more control of my brand? (more collaborations?)
- How can I gain trust without using predictable behavior?
- How could I infuse an element of surprise into my brand?
I highly recommend listening…super quick and powerful, little speech.
More Podcast reviews here: Embrace Failure, Chat with Pinterest Founder, Learning to Balance with Joy and Naomi, Becoming Your Brand, Being More Present with Your Business, Surrounding Yourself with Art