I’d love to talk with you guys about what I’m calling “Frankenstein revisions”. You know what I’m talking about…the “I really love this aspect of THIS design and THIS aspect of this design. Is there a way you can redesign it to look like both of them?” As a freelance designer/ art director at an agency, I feel like I’m dealing with the Frankenstein syndrome everyday.
Here’s my experience. As a very young designer my response to the client would be “of course I can”. As I aged into a more veteran designer I was able to stand my own a little easier and say, “Let me take a look at it and see what I can do”. I learned that GREAT design is about having a solid foundation of reasoning behind WHY things were done in the first place. If you do too many rounds of Frankenstein revisions, you start to lose that original concept/vision. I know this process takes a while to grasp, and I’m definitely still learning how to respond to clients in a professional way. How do you do it?
photo: Palm Springs by Jose Villa