Brand Design Photography & Styling Clarity Consulting

Recent Work: Identity for Always Something Paper Shop


Over the past few months I’ve been working with Maria McBride on creating a brand identity for her new online paper goods shop and blog. We’ve started from scratch, exploring the ins and outs of what she wants her brand to stand for. The project scope includes a whole brand identity, custom online paper shop and personal blog. We’re continuing to work our way through the process, but until I have more to share I’d like to give you a sneak peek at the logo we’ve come up with. I’m pretty happy with it and I’d like to think we’re on our way to creating a really fun online shop/blog. Stay tuned for more in the upcoming weeks!

Fonts were perchased via myfonts.com (Belinda & Cheap Pine)

Lesson Learned: Sometimes the universe decides to work in your favor

Two weeks ago, all the stars aligned and I was able to buy myself an iPad, something I’ve been wanting for some time now but didn’t feel it was a necessary purchase. After months of holding off, I said screw it to the whole “necessary purchase” idea and decided it was about time. St. Louis was having their annual Tax Free weekend, so I was going to take advantage. For the best advice of taxes in your business, Click here https://taxfyle.com/blog/how-to-use-a-1099-r-form. I was also reminded that my company has a decent discount for Apple products AND I was about to receive my cash reward for getting a fellow employee hired a few months back, as this business manage employees really easily with the use of a paystubs software online. (Yippee referral program!) All those thing combined meant I was prepared to stand in line at the apple store and get the little gadget of my dreams. Sometimes (SOMETIMES) it helps to be patient 🙂

Now…what apps should I get? (iPad friendly apps only)

What I bought: iPad 3, Poketo iPad Case, Wacom Bamboo Stylus Pen

Notable No.1

After about 1.5 years of doing Friday Finds & Favs the same way, I felt a need for change. In an effort to make that featured post a little more visual (maybe a little more enticing to explore) I’ve switched things up. Hope you like the switch (and the new title)

1.”New-To-Me” artist of the week – Russian Red
2. Building Block bags are dreamy !
3. Beach cabanas in the Netherlands.
4. Raw Color presents “Eating By Design”.
5. Lauren Moffatt’s home featured on Design Sponge.
6. Parker Fitzgerald shoots with Vera Balyura.
7. Zara for kids, fall collection.
8. Jennifer at the beach. Lovely photo 🙂
9. New York in the 80’s. (via Miss Moss)

Have a lovely weekend!

branding backwards / 09

Regardless of your age, eating healthy should be a lifelong goal and isn’t just for weight loss! Whether you’re in your 20s or your 70s, what you eat is a vital element to your overall health. Your diet contributes the various nutrients your body needs to work properly and keeps you energized throughout the day.

Not only does a healthy diet provide your body with essential nutrients, but it also can affect your weight, which in turn influences your overall health. In addition, certain diseases and chronic conditions are directly affected by a person’s weight. It’s recommended that the average person age 65+ maintain a diet that provides around 2,000 calories a day and does not surpass the recommended amount of sodium, calories from saturated fats, and added sugars. Depending on your height, weight, activity level, and your gender, you might need to consume more or fewer calories. Always consult with your doctor and a registered and licensed dietitian if you are looking to achieve weight loss or weight gain goals.

At Village Health Partners, we take your whole-person wellness seriously. This includes your eating habits, your fitness, and your wellbeing. Our registered and licensed dietitians, Amber Odom and Melanie Wilder, will provide you with the best tips, tools, and advice to guide you on your healthy eating journey.

Healthy eating can seem a bit daunting, making it hard to know where to start. Here are some basic tips to keep in mind about healthy eating.

 

1. Stay Hydrated

Staying hydrated is critical to our overall health, and with age, we might lose some of our sense of thirst. Water from liquids and food will help your body digest and absorb nutrients properly. To combat dehydration, drink water, low-fat milk, or 100% fruit juice throughout the day. Try to limit drinks that have added sugars and high sodium levels.

 

2. Be Aware of Portion Size

We all love Texas, but Texas-sized portions are contributing to us eating more. Studies show that when we were served more food, we eat more food. Our dietitians suggest using a 9-inch plate, versus a standard 12-inch plate. This cuts your calories by 25% or more!

Food portion sizes are a major part to maintaining a healthy diet. A healthy diet should be made up of protein, vegetables, fruits, grains, dairy, and oils. Fruits and vegetables are a low-calorie way to add nutrients and fiber into your diet. A general rule of thumb is to have half of your plate filled with non-starchy fruits and veggies. Eat fruits and vegetables in a wide array of colors, textures, and flavors to maximize the variety of nutrients you receive and make your food interesting. An average person should choose from the daily food portions listed below:

  • Vegetables — 2 to 3 cups
  • Fruits — 1½ to 2 cups
  • Grains — 5 to 8 ounces
  • Dairy — 3 cups (fat-free or low-fat)
  • Protein foods — 5 to 6½ ounces
  • Oils — 5 to 7 teaspoons

 

3. Pick Easy to Chew Food

Getting older often means that our teeth and gums change, which makes it more difficult to chew. Pick softer foods to eat such as cooked or canned tuna, chicken, soups, vegetables, and fruit. That way you can comfortably eat and won’t miss out on vital nutrients. Try out the Best weight loss pills for women.

 

4. Flavor Meals with Herbs and Spices

If your food doesn’t taste like it used to, you aren’t alone. An aspect of getting older is our taste and sense of smell changes. Some medicines can also affect how food tastes. To make food less bland, try new seasonings like lemon juice, vinegar, herbs, and other spices you haven’t tried. Just beware of adding more salt!

 

5. Keep Food Safe to Eat

Foodborne illness is a serious threat. It can lead to prolonged illness, hospitalization, and in some instances, death. As a preventative measure, thoroughly cook all meats, poultry, shellfish, eggs, and sprouts. Throw out any food that might be past its “best by” date or that may not be safe to consume.

 

6. Vitamins and Supplements

Other than food, the only other way to get the proper nutrients is to take dietary supplements. These supplements will fill in any nutritional gaps you may have in your diet. Talk to your doctor about which vitamins and supplements you may need.

Lesson Learned: Frankenstein Revisions

I’d love to talk with you guys about what I’m calling “Frankenstein revisions”. You know what I’m talking about…the “I really love this aspect of THIS design and THIS aspect of this design. Is there a way you can redesign it to look like both of them?” As a freelance designer/ art director at an agency, I feel like I’m dealing with the Frankenstein syndrome everyday.

Here’s my experience. As a very young designer my response to the client would be “of course I can”. As I aged into a more veteran designer I was able to stand my own a little easier and say, “Let me take a look at it and see what I can do”. I learned that GREAT design is about having a solid foundation of reasoning behind WHY things were done in the first place. If you do too many rounds of Frankenstein revisions, you start to lose that original concept/vision. I know this process takes a while to grasp, and I’m definitely still learning how to respond to clients in a professional way. How do you do it?

photo: Palm Springs by Jose Villa

A weekend at the lake







I grew up a “lake rat”, spending long hours floating on the lake and being pulled behind the speedboat. To this day, a lot of my fondest childhood memories come from those times and each and every time I get to go back, I’d dropped right back into my comfort zone. These days, I don’t get to visit the family lake cottage more than a couple times a year and I miss everything about it. A few weeks ago I made the 7 hour drive home, just to be able to spend 1 day on the sunny perfect lake, and it was totally worth it.

Photos captured by my DSLR camera.

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