I couldn’t resist. I’m going to have to make one of these!
I’ve been doing a lot of Etsy shop hopping, hoping to find items that I’d want to include in my home office makeover. Because I’m a treasure hunter myself, I have a hard time settling for what’s on Etsy with the thought that I can find the stuff myself with just a little bit of hunting. I’m finding that if I go out searching for a specific item in mind, I don’t find it. I’ve discovered the art of thrifting, hunting, pickin’ is that you never know what you’ll find, so throw all expectations out the door.
Let’s talk Etsy for a moment shall we. I’d like to start a discussion in the comments section of this post today and I’m going to try and actively participate. So here’s the thing. I really enjoy the community that comes along with Etsy. The search tools are very easy to navigate and it seems that if you are searching for anything hand made or vintage, Etsy is the first place to check. My pet peeve with Etsy is there are a lot of shops that just exist because they can. They lack a direction, lack branding, and lack any kind of professionalism. I really appreciate the Etsy sellers out there who know that building a cohesive brand through product selection and branding is extremely important.
I currently use Big Cartel to sell my vintage goods because I’m passionate about having a shop that is branded and over time can stand as it’s own identity. I am noticing that even though I’ve made efforts to advertise my new shop to bring awareness, the lack of online community means that I am constantly working REALLY hard to get people to stop by. I’m reassessing my strategy at the moment and thinking about having both and Etsy and a Big Cartel shop (different items in each with a few overlap). This sounds like it might be more work than it’s work, but I’d love to hear your thoughts.
I’d love to hear everyone’s thoughts about Etsy vs Big Cartel and if you have any advice for driving traffic to online shops.
Like anything else, I understand that a shops success just takes time and patience. As long as I am doing everything I can to get to my end goal, I’m a happy camper.