1. In collaboration w. Vuela Boutique / Kuppers & Wuytens

    1 Comment

    Hello there my faithful readers. It’s been a little over two months since I’ve last created content in this space, but I wanted to stop by today and share a fun little collaboration with you. I’ll hope to fill you in on why I’ve been MIA very soon. Thanks so much for your patience :)


    When the company Vuela Boutique contacted me months ago, I just fell in love with their range of products and their sophisticated eye for curating the best mix of items. I’m a real sucker for uniquely crafted leather accessories, so when I saw that Vuela Boutique had a few items from Kuppers & Wuytens in their summer collection, I knew I had to share both these brands with you! The item shown above is the stunning Sophie bag crafted by the duo Jan Kuppers and Karen Wuytens, in Belgium.


    Vuela Boutique was founded on the principal of bringing hard-to-find beauties back to the states. Founder, Marji De Las Alas says ” Vuela Boutique provides access to global design but with the personalized service you might find in a cozy neighborhood Boutique.” Her mission and brand story really resonated with me as I’m a firm believer of living with less and curating a home interior space that is rooted in story.  You can check out more Vuela goodies at the very first Pop Up Shop this Saturday!


    Vuela Boutique Pop Up Shop


    Althouse Boutique, Downtown LA

    12-6 PM


  2. Outside the crop



    Recently, I’ve been incredibly inspired and intrigued by what goes on behind the scenes of photoshoots. I know from personal experience, that photoshoots tend to be a messy job with lots of moving parts and not so pretty processes. People usually only see the final product, but I find the beauty to be in how you get to the final product. Over the past couple weeks, I’ve been collecting a few “case studies” that show what happens outside the crop.

    I’m kind of obsessed with finding these images online, so there will probably be more of to come :)


    Image Credits: 1. Ouur Collection (@ouur on Instagram) / 2. Alice Gao for Toast /
  3. Veda House on Design Sponge



    “ There is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.”

    -Martha Graham


    Back in 2010, when Veda House first started, Design Sponge was my go-to source of inspiration (along with Apartment Therapy, Design for Mankind and Bleubird). I didn’t read many blogs and visited Design Sponge daily, admiring what Grace was doing from afar. Jump forward many years later and DS continues to be among my daily reads, with favorite columns being Life & Business and the ever iconic Before & After. If you’re a Veda House reader, you’ll also know that the Design Sponge Podcast (After the Jump) has some REALLY amazing content.

    When Life & Business column writer Sabrina Smelko (Hands & Hustle) contacted me asking if I’d be interested in sharing some small business/freelance advice with DS readers, I was ALL IN. I fan girled for a moment, jumped up and down….skipped a little and was giddy for the next few days. Design Sponge wanted to hear from me??? Waaaa??

    I thought I’d share a link to the feature here on the blog today, more or less just to document this moment in time for my own personal reasons. If you don’t read Design Sponge, head on over and jump down the internet rabbit hole of awesome.

    A huge thanks to Grace Bonney, Sabrina Smelko and the Design Sponge team for including me alongside some really talented and extremely inspiring small businesses and artists.

    Read the interview here –>

    Top photo: Ouur Collection for Kinfolk
  4. In Collaboration w/ Penney + Bennett


    I’m so excited to share a recent collaboration with you. I’ve teamed up with New Zealand based brand, Penney + Bennett. When these pillow cases arrived in the mail a few weeks back I was completely blown away by the brands attention to detail, craftsmanship, packaging, and high quality materials that make up each case. So stunning. I was truly giddy.


    “Using only the highest quality natural cloth sourced internationally, the silks are hand picked and the linen is woven and dyed specifically for Penney + Bennett. The fabrics are the base for experimental prints consisting of a range of traditional painting, drawing, photography and digital techniques.”


    My love for black & white runs deep, so I chose to style two Penney + Bennett classics – the Zinc Linen Large Cushion (in White) and the White Thatch Pillowcase (now sold in silk & comes in black). I think the large plan white cushions are my favorite. I love how they complemented everything in our bedroom and were both subtle, but added visual interest and texture. Wahoo…our bedroom is finally starting to feel grown up.

    This post is a collaboration between Veda House & Penney + Bennett. Thank you P+B for helping me move one step closer to a “grown up” bedroom!

    (shop Penney + Bennett) 

  5. Studio Hours: Around Here


    Happy Monday, Folks! Hope everyone was able to enjoy their weekend and get reinsured for the week ahead.

    I’ve been challenging myself to stop and capture the beauty in my everyday. Sometimes it’s literally just pausing for a second during a photoshoot or admiring the shadows around your home.


    My favorite lamp in my living room.
    A beautiful stack of goodies by The Citizenry.
    A “messy” corner in my bedroom with lots of pretty things.
    Currently browsing the Small Spaces lookbook for Restoration Hardware.



  6. Tailoring your Portfolio & Working with Dream Clients (pt.2)


    Over the past few weeks, I’ve been getting emails from lovely readers asking me “how do you get your dream clients?” I’ll be the first to admit that I’m still learning and figuring out what ways of refining work for my business. I started this conversation a few months back in this post, but thought I’d stop by and share a few more ideas/thoughts. These tips are specifically meant to help with getting those dream clients into your portfolio.


    1. Extreme Curation: Only show the work that truly aligns with where you want to go. I don’t think portfolios should be about proving where you’ve been, but more about paving a road for where you want to go. Be super selective in what you choose to put out into the world. Like attracts like.

    2. The Classic Reach Out: Reach out to a brand you admire and offer your services for free. I wouldn’t do this all the time and I don’t really advocate giving away your talents for free, but if you’re just dying to work with someone, it might be worth it. That one project with your dream client can help move your portfolio into the direction you are trying to go.

    3. Power of the Personal Project: Initiate a personal project. Sometimes it might be beneficial to make up a project that truly aligns with your vision. Just because it wasn’t paid work doesn’t mean it can’t stand tall in your portfolio and help you transform your portfolio. For me, I use my blog as a great place to explore new styles and play around with new photography techniques.

  7. New Work Coming: Moodboard for the Minimalist Mom


    Life is still a little crazy pants over here, but everything is running smoothly. Isn’t life always crazy pants though? Now that we’re nearing the end of the first quarter of 2015, I wanted to start to share bits and pieces of a really exciting project that I’ll be working on for the majority of 2015. In the past, I posted some thoughts about gaining your dream clients and this is by far one of my dream clients.

    The brand is called Nika Kai. Similarly to the work I’ve done with The Citizenry, this client has entrusted me with her brand “baby” and we’ll be designing everything from brand identity (logo, color palette, brand story, style guide, etc), collateral pieces (thank you cards, business cards, etc), packaging elements, e-commerce website and blog, and maybe a bit of photography thrown in there…fingers crossed.

    When this client came to me last fall and we chatted in depth about what she wanted to accomplish and I was head over heals with everything she was proposing. Her visual inspiration and creative vision align perfectly with how I’ve been building Veda House (remember…dream project). This brand new company will be geared towards fashionable moms who haven’t lost their sense of style since having their little ones. These moms also have a eye for simplicity in all aspects of their life.


    Nika Kai is…
    streamlined & minimal
    soft & sophisticated
    yet, approachable


    Stay tuned for more pieces coming in soon! We’re working through the branding phase now and have landed on a really awesome logo. Can’t wait to share next week.

    (1, 2, 3, 4, 5)

    Need some help bringing your brand/business to life? I’m here to help! Feel free to shoot me an email at casspyle (at) gmail.com for more information.
  8. Inspired By: Kristina Dam Studio

    Leave a Comment

    Stopping by to share the work of Kristina Dam Studio because her stuff has been inspiring me like no other recently. Kristina works with graphic designer elements, art & interiors. Her work nods to architectural elements and interior spaces, all done very minimally and with amazing light/textures. I think my favorite print of hers is this, called Palm II because it shows a behind the scenes glance at the Palm Series.

    Hope she inspires you as much as she’s inspired me!

  9. Notables No.49

    Leave a Comment


    Hey there everyone. We’ve made it to the middle of the week again. Wahoo! It’s been some time since I’ve shared some of my favorite links from around the web, so here’s a few mid-week distractions for you!

    Mid-Week Distractions:

    1. Some amazing furniture pieces by Mr. & Mrs. White

    2. I love everything about this layered outfit

    3. Stunningly simple bookshelf styling

    4. Extremely beautiful table by Menu

    5. This chair by Canoe Goods

    6. These colors are inspiring a current project of mine I love this lookbook spread

    7. Bon x Desert Vintage – Spring lookbook

    8. I love this lookbook spread

    9. A snapshot of Le Courbusier’s Church

  10. What Freelance Topics Interest You Most?


    Finding beauty in the everyday can be challenging at times, especially when you’re schedule is too full and your energy levels are meh…Not to mention their is a foot of snow on the ground. My camera gear is finally unpacked and I’m going to try and capture more still moments to remind me about the beauty of the everyday. Today…I made the bed! Hooray for Monday mini successes!

    We’re slowly getting settled into our new home and working out a new day-to-day rhythm. With both my husband and myself working from home, the whole workflow has be thrown off since we’ve been surrounded by cardboard boxes and lots of unfinished projects. All good things take time, so I know we’ll get it sorted out sooner or later.

    I wanted to stop by and ask a question for my readers. I know many of you come to this blog to gain insight into what freelance life might look like and I want to provide as many insights as I can.


    Is there anything in particular (related to running your own business/ design/ freelance)
    that you have been curious about?


    I’ve covered LOTS of topics in the Freelance Journey section of this site, so if I’ve already answered your question, I can point you in the right direction. I’ve also answered many other questions (not all related to design/freelance in a two-part Q&A. You can read part 1 & part two.